PRESS RELEASE : Energizer Malaysia Brings Back Signature Energizer Night Race To The Heart Of City
Power to unite and make positive changes for a brighter community
Kuala Lumpur, 22 May 2014 - Runners who are looking for something exciting and spectacular can certainly look forward to the Energizer Night Race for a Brighter World.
The Energizer Night Race is back with a renewed commitment and will flag off 9th August from Dataran Merdeka, delivering not only a fulfilling race experience for runners but also to go the extra mile to make a positive impact to the community through a race for a brighter world.
In line with this global initiative, Energizer Malaysia is calling everyone to lace up their running shoes and power positive changes by bringing light to dark areas. Mr. Mike Foong, the Managing Director for Energizer Malaysia and Singapore, explains the drive powering the initiative, “Being a responsible portable power and lighting solutions market leader, we constantly recognize how we can do better to inspire public and deliver a world-class sporting event that embodies our aspirations and corporate responsibility.”
Together with race organizer Twenty First Century Sports Sdn Bhd, collaboration partner Dewan Bandaraya Kuala Lumpur (DBKL), and sanctioning body Federal Territory Kuala Lumpur Athletic Association (FTKLAA), the race targets to have an estimated 15,000 runners to join Energizer Night Race 2014, making it the largest night race in Malaysia and at the same time, lead the charge of positive changes in our communities.
There will be six categories altogether: The 15 KM Men’s Open (18 years and above), 15 KM Women’s Open (18 years and above), 15 KM Men Junior Veteran (40-49 years old), 15 KM Men Senior Veteran (50 years old and above), 15 KM Women Veteran (40 years old and above) and the 5 KM Fun Run (7 years old and above). Registration fees are RM50 for the 5 KM route and RM60 for the 15 KM route.
The ‘Light Up The Dark’ initiative will be powered by participants registering for the Energizer Night Race and a further announcement on its details are coming. “We will soon be finalizing with the authorities on the specifics and I encourage everyone to follow us on Facebook to stay updated on Energizer Night Race 2014,” Mr. Foong added.
The signature global race series first had its beginnings in South Africa in 2007. To date, it has been held in Peru, Philippines, Mexico, and Spain with more than 220,000 runners lacing up their running shoes to help make a positive impact through the Energizer Night Race for a Brighter World.
The upcoming race is a key component of Energizer’s That’s Positivenergy implementation in Malaysia, and highlights its legacy of category leadership in bringing responsible portable power to the marketplace.
Inventor of the Energizer Ultimate Lithium Battery – the World’s Longest Lasting battery which is the perfect fit for all high-tech devices, and the Energizer Max which comes equipped with the Power Seal Technology that helps protect devices from leaks and store power for up to 10 years (when not in use), Energizer will continue providing longer lasting batteries that help people and their essential electronic devices stay powered while reducing waste at the same time.
The Energizer Night Race 2014 will be supported by Banana Boat, Schick, Brooks, Evian, Jake’s Charbroil Steaks, GNC Live Well, 100Plus, HooHA! Asia, Milo, Nestle Fitness, PowerBar, Nikon, and Soleus Running Watches. Interested participants can register online at www.energizer.com.my/nightrace from 22 May to 8 July, and visit the Energizer Malaysia Facebook page for more information.