Shah Alam, Selangor (3 December 2016) - The second "ICE-WATCH - LIGHT UP THE NIGHT RUN 2016" saw an array of colours of Blue, Green, Yellow, Orange, Red, Pink and Purple on the streets of Shah Alam came alive with stream of people from all walks of life. The funky Belgium brand of watches was back in the limelight once again today - Saturday, 3rd December 2016 to bring a night of fun and colours into the hearts of amateur and avid runners alike which has made a prominent presence after last year's inaugural run.
Last year's run ad a massive crowd of almost 3,500 participants and this year's edition has garnered close to 6,000 participants, with more than half of this crowd participating in the 5KM route. Many new runners have taken a liking to the new 10KM route which extends to Bukit Bandaraya. The venue sponsor, Plaza Shah Alam has provided ample and fantastic F&B and shopping options once again to the participants prior and after the race with extended hours until 12 midnight.
2ndskin was the official t-shirt sponsor for all runners in this year's run and everyone had the option to choose either one of the seven colours available, which are truly unique to the embodiment of ICe-WATCH's exuberant colours on black steel die-cut.
Datuk Seri Meer Habib, Chairman of the ICE-WATCH Malaysia said; 'Whatever your age or ability, ICE-WATCH Light Up The Night Run 2016's 10KM and 5KM run is all about getting the whole family active, while having fun and raising brand and health awareness for us. Having once again the opportunity to the the title sponsor, we take pride in the attributes that we encourage in our own employees and in the way we conduct business - challenging limits, commitment to long-term vision, and doing things differently".
"The goal is to only help youngsters develop their physical selves, but also to instill in them the spirit of competition, determination and inspiration - all characteristics that will serve them well throughout their academic and working lives" said Datuk Seri Meer.
"The 'ICE-WATCH - Light Up The Night Run 2016' was created to support and enhance the sport of running in a way that will positively affect the people and communities of Malaysia".
"This is our second year working with ICE-WATCH whom has continued to achieve prominence across the global timepiece market and we are proud to be associated with the brand and we are happy that we are able to create another unforgettable race experience for everyone" said Hafiz Md Khas, Project Director of The Marathon Company.
The ultimate crowd-pleaser this year saw ICE-WATCH gift to random registered participants of the race with 2,000 timepieces worth over RM1,00,000.00. Fans & avid runners were thrilled in receiving these timepieces during the last 2 days of their racekit collections as they collected them.
For more information on the 'ICE-WATCH - Light Up The Night Run 2016', please follow the links below:
ICE-WATCH Malaysia Official Facebook - www.facebook.com/ice.watch.my
ICE-WATCH Malaysia Official Instagram - www.instagram.com/ice_watch_malaysia
The Marathon Company Facebook - www.facebook.com/themarathoncompany