No. 1 dermatologist-recommended brand hits STYLO runway with
Happy Skin 24/7 collectionKuala Lumpur, 3 May 2017 – Finally, a fashion that lasts for all seasons is here! Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017.
Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7 collection interprets the happy mood that one exudes with healthy, great-looking skin.
According to Julia Teo, Associate Marketing Director of Johnson & Johnson Family of Consumer Companies, which markets Neutrogena® in Malaysia, healthy, great-looking skin is one of the things that women derives joy. “As the #1 dermatologist-recommended brand, we believe beauty starts with healthy skin – a condition which gives women a lot of positive energy in their daily lives. Imagine looking into the mirror every morning to see healthy and radiant skin, wouldn’t your mood naturally lift and your day start better? Indeed, healthy skin has the power to make one happy and that’s why our latest campaign advocates Happy Skin 24/7 with Neutrogena®,” she said.
Teo added: “Through our fashion debut at Mercedes-Benz STYLO AsiaFashionFestival, we hope to demonstrate the inner-joy of having healthy, great-looking skin, a result of using Neutrogena® skincare, and share it with Malaysian women -- what better way to do this than to come up with a fashion collection, inspired by the concept of Happy Skin”!
On the reason behind leveraging on fashion to express the essence of Neutrogena®’s latest campaign, Teo said, “It’s undeniable that women and fashion go hand in hand. Through our fashion collection, we want to tell every Malaysian woman that she can count on Neutrogena® to put her best face forward”.
“Happy Skin is something that lasts through all seasons – it’s definitely not a fleeting trend. So we hope to show through our designer’s fashion collection that it’s possible to keep your skin healthy with Neutrogena®, look amazing and stay happy all the time!
We have tied up with Kittie Yiyi and Hazzer Wan Lee – two unique designers who draw their inspiration from things that intrigue them in creating interesting prints and colours! Thanks to their creativity and hard work, we will see how they bring the youthfulness and joy of Neutrogena®’s Happy Skin 24/7 concept to life tonight,” continued Teo.
Kittie Yiyi’s quirky sense of humour translates into her designs, which are often joyful and loud, yet smart. The Raffles Design Institute KL graduate’s motto is: “Whatever you decide to wear, make sure it makes you happy!”
Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.
Hazzer Wan Lee, creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur, graduated with a degree in Fashion and Apparel Design from Herriot-Watt University, Scotland.
Hazzer’s fashion collection is inspired by the water splash -- a signature of Neutrogena® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.
Watch Neutrogena® Happy Skin 24/7 fashion debut at Mercedes-Benz STYLO AsiaFashionFestival 2017 online! Details at Neutrogena® Malaysia’s Facebook and Instagram: