Monday, 23 December 2013

Transcend Into A New Paradigm

Big words for Lina today.

From Merriam-Webster dictionary :
Transcend :
 transitive verb
1
a :  to rise above or go beyond the limits of
b :  to triumph over the negative or restrictive aspects of :  overcome
c :  to be prior to, beyond, and above (the universe or material existence)
2
:  to outstrip or outdo in some attribute, quality, or power
intransitive verb
:  to rise above or extend notably beyond ordinary limit

Big words for a big shoes. Brooks Transcend, to be exact. 

With the help of a little bird, I sniffed about an event called "Blog with Brooks" last Saturday and shamelessly asked to be included. Brooks Malaysia is doing this "Brooks Transcend Blogging Contest" and I thought it'd be fun and informative to join. At the very least, I got to see the new Brooks Transcend shoes that will be launched worldwide in Feb 2014! I got a chance to meet great people too!

On Brooks Transcend shoes itself, the model came with the idea of shifting away from figuring out the supposedly “correct” way to run and instead, knowing yourself and your own unique stride signature. Instead of matching the runner to the shoe, the idea is to match the shoe to the runner. It is about making the best of what is right, instead of fixing what is wrong. TRANSCEND.

One of the key features that was highlighted for this model is on Stride Signature.

Brooks Stride Signature, a new holistic approach to designing and fitting running shoes that starts with the runner to optimize efficiency, reduce injury and enhance comfort.
Here's a photo of individual strikes of runners in the US Olympics Trials - Men 10K 2012. Each runner strike differently. Actually, not only the heel strike is different, there are other differences if one is to study the nuances of each runner; ankle joint, knee joint, hip joint, etc. Fuh~

With Transcend, Brooks promises that rather than correcting runners' bio-mechanics based on generic and redundant concept of what normal running form should be; Brooks works with individuals to accommodate their running form.

Quite intriguing, right?

For more info on it, you can head over to Brooks Malaysia website and read more on it.
I got a chance to put on the Transcend shoes during the event and while it's too early to say anything about it, first impression was good. It has the firm feeling that I like while giving runners a cushioned ride as well.

The shoes will be launched in Feb 2014 and only 360 pairs be made available in Malaysia. And about 100+ pairs for Women's pair. It retails at RM759.00.

Whaddya think?

Makes a great Valentine's Day Gift for 2014. *hint hint*

32 comments:

  1. Replies
    1. Lari atas swan gitu Boss.

      Terapung, sure PB klu pki ni. Ekeke

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  2. Replies
    1. Price tag memang agak... Dang. ;-)

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  3. New year not even here, but already have idea of valentine present?

    ReplyDelete
    Replies
    1. New year dun get present what.. Valentine lain cerita. Hihihi

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  4. Wuaaaa the price... Really transcending higher than the rest! Even double the Skechers normal prices... More like a boutique running shoes for the swanky elites lot... Tempting nih, hopefully it will last 700km of mileage also... Barula value for our money ;D

    ReplyDelete
    Replies
    1. It's a whole new approach to running shoes so I guess that's why there is a premium to it.

      Harga, well... Mahal agree but Asics, On, Salomon mahal gak. :-P

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  5. With the price tag, I think I will stick to my trustworthy VFF :p

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  6. big word for Lina, and surely bigger word for all of us readers!! and indeed i came across this word during one of my leadership course.. the lecturer uses this very powerful word and he likes us to use it too~~ :p

    ReplyDelete
    Replies
    1. MBA grads like Ah Boy must of course use bombastic words to impress! LOL

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  7. hehehe, "thick face" asking to be invited to the event huh?? but then if that is something we want, we just have to take the initiative to grab for the opportunity right?? never try never know.. and so again, another informative and beneficial event for Lina.. cool!! :)

    ReplyDelete
    Replies
    1. Yalah, cannot expect everything fall in my lap. This is something that interest me & I go ask lor.

      Get the chance, then use it to know about the product & get to meet people too. :-)

      Delete
  8. so that's something like a personalized shoes?? wow, intriguing indeed!! and what's better than having the shoes cut and made right to your shape, contour and size, and the functions you want right??

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    Replies
    1. From what I gather from Saturday, the shoes itself us built on a natural platform to fit all but the shoes is built in such a way that it will somehow optimize runners' gait and form to benefit the wearer.

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  9. oh!!! RM759!!! ah, now, same here.. i can only look forward to other people buying that for me as present, hahaha!! for myself, i surely will not be forking out this amount to get a pair of shoes.. but of course i believe that if it is charged this price, it surely is a pair of very comfortable shoes, personalized to your everything.. :)

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    Replies
    1. I've paid almost that much for a different pair of shoes so I can't say I won't buy it. But of course, if people want to get it for me, lagi better! Wakaka

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  10. Hi Lina, I'm back. Sorry ya I tak sempat informing you that you gonna received a parcel soon from me. Hehehe...Really no time juggling at work and prepare everything for stock check last week and at the same time sending 7-8 parcels out...Phew made it and left a few parcels to send out today.

    ReplyDelete
    Replies
    1. Thx again for the lively gifts :-)

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  11. Wow...the price! Tapi dasat ya teknologi kasut sekarang. Seriously I am so impressed. I never thought I would be awed like this...over shoes. Shoes with no high heels pulak tu. Hehe

    ReplyDelete
    Replies
    1. When we were briefed about the technology and logic behind the design & construction of the shoes, I was like... Wowwwwwww too. & then wowwwwwww lak at the price tag. Agagaga

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  12. RM759, is very expensive. I've never bought a pair of shoes over than RM350. The most expensive shoes I got from Nike is around RM350 for my mum not myself sum more. That was after staff discount obtained from my brother.

    ReplyDelete
    Replies
    1. RM759 is rather steep but then again, there are other shoes in those price range. Nike new models aren't exactly in the budget category either, if you look at the Fly knit models. ;-)

      Anyway, it's rather similarly priced as a pair of say... Aldo boots? ;-)

      Delete
  13. Those you guys were wearing, the designs I like. I love sharp and vibrant colors too. Hmm, too early to judge unless you wear it and feel how comfortable are they to your feet while you're running eh...

    ReplyDelete
    Replies
    1. of course.

      We got to try it on that day.

      But the only way to say much about the shoes is to wear it & put on mileage on it. so kena buy dulu, baru can say lots more. :-P

      Delete
  14. That's a very colorful shoes! I like!

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  15. I love the colour! That's all that's important. ^^

    ReplyDelete
    Replies
    1. I should preach on and on about buying a running shoe us not about colour or brand but I don't want to! Bcoz yeah, its pink (or rather, as Brooks rep reminded us; Fuschia). What other reason do I need to buy a new pair? Bwahaha

      Delete
  16. Since I left school, I haven't bought any brooks shoes.

    ReplyDelete
    Replies
    1. But you bought them during your school time? Wow. Respect. I only started buying and using their shoes when I started running a bit more seriously. ;)

      Delete

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