Friday, 15 August 2014

Press Release : BOH & MNS Forge Partnership for Cameron Highlands

BOH PLANTATIONS AND MALAYSIAN NATURE SOCIETY JOIN FORCES FOR CONSERVATION PROJECT IN CAMERON HIGHLANDS

Kuala Lumpur, 11 August, 2014: BOH Plantations Sdn Bhd (BOH) and Malaysian Nature Society (MNS) have formed a partnership to embark on a conservation project in Cameron Highlands.
Cameron Highlands, home to BOH and its tea plantations, is known for its cool weather and scenic vistas among local and foreign tourists, and is also an important water catchment area for clean water supply.

“The natural beauty and delicate ecosystem of the highlands is currently under threat. However, I am glad that the Malaysian Government has shown that they are taking the issues affecting Cameron Highlands seriously with the recent announcement of setting up a command centre to combat illegal land clearing in the highlands,” said Balu Perumal, Head of Conservation, MNS. “However, the responsibility of protecting the environment should not fall in the hands of the government alone, but also the residents there. Which is why the project we are initiating together with BOH is aimed at reaching out to the school children of Cameron Highlands,” he added.

Apart from training the children of all 27 schools in the Cameron Highlands District to enhance their appreciation and awareness on the importance of nature conservation, this project also aims to enable the schools in addressing their own ‘environmental management’ and solving local environmental problems.

“As Malaysia’s leading tea growing company, BOH is especially dependent on the environment in Cameron Highlands where we grow our tea,” explained Chen Chaw Chang, Head of Marketing and Export for BOH Plantations. “To help fund this conservation project, BOH has organised a charity fun run to be held this coming September, right in the trails of the BOH Sungei Palas Plantation. We want families to come participate and appreciate the beauty of Cameron Highlands, and to realise the importance of preserving its environment.”
The BOH Highlands Run is officially endorsed by the Pahang State Tourism Board and supported by Fitness First Malaysia, Copthorne Hotel and Hotel Titiwangsa. Registration is limited to the first 500 entries or by 1st September 2014. All proceeds from the run will be channelled to the environmental conservation project in Cameron Highlands. For more information on the Highlands Fun Run, please visit BOH’s Facebook page at www.facebook.com/BohTea or register online at www.myraceonline.com.

The first ever BOH Highlands Run, to be held on 28th September, will see BOH Plantations channelling all proceeds from the run to a conservation project in Cameron Highlands. Seen here are MNS’s Head of Conservation, Balu Perumal (l) and Chen Chaw Chang (r), Head of Marketing and Export for BOH, exchanging pennants to signify the partnership of the two organisations.


14 comments:

  1. Wow ..running at the Highland will be very challenging !

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  2. oh.. running under the cooling weather in Cameron Highlands!! and a cup of hot and fragrant tea after the run?? shyioknya!!!!

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    1. definitely looking forward to a cuppa there, SK! :)

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  3. would be a big challenge running up and down there. Guess the fresh air would help

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    1. Just run around Sg Palas Boh Plantation. :)

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  4. Lina, if you don't highlight all these events in your blog, I won't know that there are so much going on too! All these are not in our daily paper... those which are published are depressing news mostly. Thanks for sharing!

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    1. Sorry though it's been only about running this week! Hahaha

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  5. This sounds like fun! Running up in Cameron Highlands in the midst of the tea plantation! Cool surroundings and fresh air.

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    1. Yup, sure sounds fun, right? Am looking forward to it. :)

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  6. Gosh, I haven't visited Cameron Highlands in the longest years! Wonder if there's any major change. TGIF, Lina!

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  7. I used to drive up to Cameron Highlands often during my work stint a few years back. I always wondered how many schools there were? I am very surprised there are 27!! That's a lot.

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    1. I will ask my gym personnel what they will do there. Are you running too?

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