PUMA KICKS OFF ‘WE ARE THE ARSENAL’ SEASONAL CAMPAIGN

2016/17 Films Offer an Insight into the Pride & Passion for The Gunners Worldwide

Herzogenaurach, Germany (14 July, 2016) – PUMA today launched the Arsenal campaign, through its first film for the 2016/17 season. ‘We Are THE Arsenal’ offers a global insight into the experience and pride of fans, players– both past and present, all of whomshare a unified passion for the North London club.

The campaign draws upon Arsenal being first registered with the word “THE” within the name, a unique detail in football history. The film to launch it features players including Santi Cazorla and Hector Bellerin; legends such as Thierry Henry, Robert Pires and Freddie Ljungberg; and fans from London, Mumbai, Shanghai and New York – all offering their interpretation of what ‘We are THE Arsenal’ means to them.

The film can be seen here: https://youtu.be/9jrz8InnXoI


Over the next four weeks, four additional films will be released that give a broader view into the experience of Arsenal fans in Mumbai, Shanghai and New York, as well as London. They show the support for the Gunners lives with equal passion and commitment around the world, and the values shared by Arsenal fans are truly universal.

Speaking about the campaign, Santi Cazorla said, “The support for Arsenal in other countries as well as England is always overwhelming. When we see the lengths people go to watch and support us and the impact this has on their lives, it really inspires us to try and bring them more happiness. These films are a nice way to recognise the importance of the supporters, and to show their knowledge and passion is the same in every continent.”