Press Release: PUMA INTRODUCES THE ALL-NEW IGNITE DUAL FOR AUTUMN-WINTER ‘16

Dual Benefits of Flexibility and Cushioning In One Running Shoe

Herzogenaurach, Germany (24th May, 2016) – Global Sports Brand PUMA continues to expand its successful IGNITE running franchise with the all-new IGNITE Dual for Autumn-Winter ’16 that offers duality in both function and style.

Engineered to provide ultimate flexibility and cushioning for mid and long distance runners, the IGNITE Dual features the proprietary IGNITE FOAM midsole that's visible on the heel and hidden in the forefoot to offer full length energy return. Articulated chevron grooves are designed to compress during landing and rebound. The molded EVA sockliner cradles the foot comfortably for an easy run. The outsole has been technically enhanced by PUMA to mimic the natural gait of the runner. A guidance groove that runs from the heel allows a smoother transfer of the runner’s weight from heel-strike to toe-off. Deep forefoot flex grooves add to the freedom of movement while carbon rubber is introduced on the heel for extra durability.

The duality story extends to the upperwith a two-tone premium flexible mesh that delivers a comfortable fit, breathability and flexibity. Adding depth and dimension to the silhouette is the color shifting mesh and reflective panels for extra visibility in low light conditions. The look is finished with an exciting contemporary graphic that gives the IGNITE Dual a youthful appeal and hook back to the upcoming Olympics Games where the design DNA continues on the training and podium wear of PUMA-sponsored Federations and athletes.

The IGNITE Dual is available in IGNITE Dual Disc and IGNITE Dual evoKnit iterations - variations of the upper design with the same tooling. The IGNITE Dual Disc features PUMA’s innovative laceless Disc Closure System that allows a quick, easy and custom fit with a turn of the Disc dial. Its upper is constructed with a combination of comfort foam that stretches to conform to the foot and net mesh for breathability and depth. The evoKnit Dual is created with a knitted upper for a soft comfortable fit, breathability, and flexibility.

The IGNITE Dual’s twin colorway and graphics also appear in PUMA’s Autumn-Winter ’16 inline running apparel range. All equipped with the  innovative dryCELL technology - materials that draw sweat away from your skin to help keep you dry and comfortable during workouts, the latest apparel
collection offers function as well as style. The Graphic Shorts Sleeves Tee is designed with mesh inserts that help improve air circulation at critical heat zones while a Cleansport NXT finish ensures organic-based odor control.

Additional reflective details give extra visibility in low-light conditions. The Vent Thermo-R Runner Jacket adapts to and enhances movement with an innovative, lightweight, thermoregulating design. The windproof softshell material protects against windchill during your run while high tension areas in the garment enable ventilation to keep you cool when in motion and warm when at rest. The 2-in-1 Short, a lightweight woven short with an inner compressive tight is perfect for enhanced movement. It has a back-zip pocket with a laminated, waterproof lining to ensure that belongings stay dry. A tunneled elasticated waistband is in place for easy adjustability and reflective details finish off the design for added visibility.

The new IGNITE Dual and running apparel range is available at all PUMA stores, PUMA.com and sports retailers.