PRESS RELEASE : Energizer Malaysia announces EPIC Homes as partner for “Light Up the Dark” initiative
Kuala Lumpur, 22 July 2014
Energizer Malaysia is pleased to announce EPIC Homes as its CSR partner of “Light Up the Dark” initiative for this year’s edition of the Energizer Night Race. EPIC Homes is a non-profit organization whose mission is to provide sustainable homes for the underprivileged communities. Under the partnership, Energizer Malaysia hopes to raise RM180,000 in funding and lighting support to build up homes for Orang Asli in rural Peninsular Malaysia.
|Mike Foong, MD for Energizer Malaysia & Singapore|
“The Positivenergy created by runners and supporters of Energizer Malaysia enables us to create change that matters. The Energizer Night Race is not only a race to promote healthy lifestyle but to gather and empower runners in making a positive impact to the society that we live in - together we race for a brighter world, “said Mike Foong, Managing Director of Energizer Malaysia and Singapore.
John-Son Oei, CEO of EPIC Homes, “EPIC Homes is honored to be part of the Malaysia’s largest night race and work with a passionate brand like Energizer - its Positivenergy philosophy is truly inspiring and infectious. With Energizer’s generous contributions and quality lighting products, together we literally are brightening lives to ‘Light Up the Dark’, a meaningful initiative that is closely related to what we have been doing for the underprivileged Orang Asli communities”.
Energizer Night Race 2014 which will flag off on August 9 at Dataran Merdeka is now the largest night race in Malaysia following the close of its registrations with 15,000 runners just three weeks after its launch.
To date, Energizer has collected RM100,000 from the participants’ registration fees and contributions made by its wholesalers and partners. The funds would be further raised from Energizer sale proceeds at all AEON & AEON BIG retail stores, GIANT stores, TESCO Stores and MYDIN stores from 1st August until 30th September 2014. For every pack of the Energizer Batteries, Lightings & Specialty products sold, RM 0.20 from the sales will go towards the initiative. On top of sale proceeds, Energizer Malaysia will be supplying household lighting products to the Orang Asli for their everyday use.
Participants and supporters can support the initiative by contributing in cash or in kind – purchase and donate any Energizer battery pack and lighting product – at the Energizer Night Race 2014 race site. The EPIC team will be there to meet and greet visitors and cheer on the runners as they complete Malaysia’s largest night race. To date, the social enterprise has built 24 homes in Malaysia and targets to ensure that every Orang Asli has a safe home in 5 years.
The Energizer team will not only provide funding and products but will sweat it out and join in the construction.
“We are looking forward to building homes with the EPIC team after our night race and realizing the cause with a lucky supporter or contributor. Do stay tuned to our website and Facebook for upcoming news and information,” Foong added.
For latest updates, public can visit Energizer Malaysia official website at energizer.com.my/nightrace/ or Facebook page www.facebook.com/EnergizerMY .