Taiwan Excellence Sweeps Across in the KL Standard Chartered Marathon 2019

Run For Excellence!

Taiwan Excellence Sweeps Across in the KL Standard Chartered Marathon 2019

95 Taiwan Excellence Products to Promote Healthy & Excellence Lifestyle

In the photo:
1. Mr. Rainer Biemans
Director of Dirigo Events, Organiser of KL Standard Chartered Marathon
2. Mr. Edan Syah
Head Coach of Smart Athletics Club (SAC) Malaysia
Smart Running Educator
依登沙，馬拉松好手兼Smart Athletics Club總教練
3. Ms. Tasha Hsiao
Director of Taiwan Trade Centre, KL Representative Office
吉隆坡台灣貿易中心主任蕭春雁
4. Mr. Wan Yew Leong
Programme Director of Olympic Council of Malaysia Advanced Sport Management
Course (ASMC)
大馬奧林匹克理事會高階運動管理課程項目總監温有良

Kuala Lumpur, 26 September 2019
Representing the best of Taiwanese innovation and product quality, Taiwan Excellence has made tremendous headway in promoting its branding in Malaysia and participats in Malaysia’s largest marathon ~ the Kuala Lumpur Standard Chartered Marathon 2019 for the first time this year. By carrying the slogan “Everyday Excellence”, Taiwan Excellence showcases95 different products from 27 Taiwanese manufacturers at the Active Lifestyle Expo from the 26 th to 28 th of September.

Themed “Run in Style”, Taiwan Excellence Pavilion in the Expo showcases 4 major categories: sports & leisure, health & beauty, e-sports & ICT and lifestyle. Amongst the featured items are the Matrix TF50XR professional treadmill by Johnson Fitness which comes with the company’s Ultimate Deck and state-of-the-art Johnson Drive System; compression sportswear by U.CR+ which are made using environmentally friendly high-tech materials to achieve low air resistance and improve performance; carbon fiber road bicycles by Volanda that are designed for competitive use featuring lightweight and shock absorbing frames designed to draw out every competitive edge; facial cleansing products, moisturisers and active body cleansers from MASKINGDOM that are designed for active lifestyles; and the GF75 Thin gaming laptop by MSI designed for a truly immersive gaming experience. 

Smart Running in Preparation for Marathon

In addition to product testing at the booth, Taiwan Excellence also invited renowned Malaysian marathoner Coach Edan Syah from the Smart Athletics Club to host a running workshop for the visitors where he demonstrated the proper way to run and strategies to improve performance.

Edan Syah was selected as Malaysia’s fastest marathon runner in 2016 and has achieved outstanding results in various international marathon competitions, including a personal best of 2 hours, 30 minutes and 53 seconds in the 2017 Gold Coast Marathon. Edan Syah has always advocated “smart” running based on the right knowledge and adjusting the speed and intensity of running according to an individual’s heart rate in order to allow the body to perform at its peak in all situations.

During Edan Syah’s demonstration of his warm-up routine on stage, the audience was spurred by his energy and enthusiasm and started moving with him in a mass workout session.

In addition to the energetic demonstrations by celebrity coach Edan Syah, Taiwan Excellence also has a series of exciting activities lined up across the three-day event. “Run for Excellence” encourage runners compete in race from Johnson Fitness and Spirit treadmill; visitors are also encouraged share their running photographs in the “Snap & Share My Running photos” activity to redeem a secret present; fans of Malaysian internet sensation Danny Koo can also get the chance to meet him personally as he will be spending the healthy and wonderful weekend with participants.

Visitors at the expo can experience the innovation of Taiwanese products first-hand with professionals at hand to guide them on the use of the products.

After delivering a speech, Mr. Wan Yew Leong, Programme Director of Olympic Council of Malaysia Advanced Sport Management Course (ASMC) listens to the introduction of Johnson Fitness & Spirit machines. He encourages everyone with a busy daily schedule to steal time at odd moments and workout from a modern treadmill.

Wan also expresses his interest in Step2Gold Tada Chair, which is a portable chair as well as a walking stick.

The inaugural Standard Chartered Marathon in Kuala Lumpur began 11 years ago with 10,000 participants and the number of participants has since grown to 40,000 for this year’s event. The marathon is one of the most highlighted events in the Malaysia’s running calendar and is also the first running event in Malaysia’s history where participants are selected through a ballot system.

The Taiwan Excellence Pavilion pre-marathon Active Lifestyle Expo will be held in booth S3, Hall 4 at the Putra World Trade Centre in Kuala Lumpur.

About Taiwan Excellence

The symbol of Taiwan Excellence honours Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in R&D, design, quality, and marketing that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 102 countries.

Taiwan Excellence Mark

The Taiwan Excellence logo is inspired by the pursue of “perfection” and the six interwoven arcs represent the close ties Taiwan has with the global economic system and the interconnectivity of today’s industries while the red colour represents the vitality of Taiwanese companies. The six arcs are independent on their own but yet come together to form a strong collective image to represent the way Taiwanese industries complement each other to form a whole.

The Taiwan Excellence logo has been registered in 102 countries to date.