News Release: adidas - INSPIRATION FROM FANS, INNOVATION FOR PERFORMANCE
adidas Drops The Next Generation Of Running Greatness With Ultraboost Uncaged
Trademark adidas innovation updates for high performance
Re-engineered upper delivers Uncaged look without compromise
The perfect expression of adidas’ dedication to meeting today’s athletes needs
KUALA LUMPUR, 22 JUNE 2016 – The wait is over. adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance.
Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step.
In addition to providing running greatness, UltraBOOST Uncaged represents the commitment adidas has to its fans and athletes. After global trendsetters first modified UltraBOOST by cutting off its cage, adidas embraced the movement and invited partners to create their own stylized versions of the shoe. Following this collaborative approach and in line with its dedication to delivering only the best for the athlete, adidas created its latest running innovation - a sleek new silhouette with the performance benefits that separate UltraBOOST from every other running shoe.
“UltraBOOST Uncaged combines the performance and innovation standard of UltraBOOST with the unique flair of our passionately creative fan base,” says Ben Herath, Vice President of Design for adidas Running. “adidas is committed to making athletes better through innovation and UltraBOOST Uncaged is another prime example of that pledge being met with the input of runners from around the world.”
Fans of the running shoes can purchase from adidas performance stores and on shop.adidas.com.my from June 29 at RRP RM750.
Join the adidas Energy Running movement by following @adidasrunning on Twitter and Instagram using #UltraBOOST.