Press Release: PUMA INTRODUCES THE IGNITE 3 PWRCOOL Keeps You Cool During Warm Run Days

PUMA INTRODUCES THE IGNITE 3 PWRCOOL

Keeps You Cool During Warm Run Days

Global Sports Brand PUMA understands that each runner is unique and are motivated by their personal goals. Whether for long distance runs or sprints, every runner makes their own rules. To smash records or to win that medal that’ll earn them bragging rights. That’s why PUMA continues to create innovative running products that suit every need and enable runners to “Run Their Way”. 

This season, PUMA releases the latest silhouette in the IGNITE series that helps runners achieve their goals while transitioning into warm weather conditions - the IGNITE 3 PWRCool. Built to equip versatile runners who knows no limits even when temperature rises. 

The IGNITE 3 PWRCool puts the energy towards cruising, not sweating. It features the innovative DRI-FREEZE collar lining that instantly cools your feet at contact. DRI-FREEZE tech also extends to the sock liner for that maximum ventilation. The high rebound and long lasting moulded sock liner is made for instant step-in comfort. The first phase of a 2 smooth ride. The midsole features PUMA’s proprietary midsole, IGNITE foam, providing long lasting Energy Return that reduces ground contact time for a faster cadence. The outsole consists of PUMA’s Performance Rubber compound, a perfect blend of properties that provide ultra grip and is highly-abrasive resistant. 

US Track & Field Olympian, Jenna Prandini, has trained wearing IGNITE 3 PWRCool. She says, “When you’re training and conditioning yourself 6-7 hours a day, the weather is the least of your worries. Good thing there’s a running shoe that adapts and keeps my feet cool.” 

World’s Fastest Man and triple treble Olympic gold medalist Usain Bolt knows a thing or two about training in warm climate conditions. “Living in Kingston, I’m used to running in really hot weather but there are days when the heat is just unbearable. The IGNITE 3 PWRCool can handle this, no sweat. Tried and tested.” 

Pair the IGNITE 3 PWRCool with the PWRCool Tee that will keep you cool you off with its new adaptive technology. This tee features PWRCOOL fabrics that maximize moisture transport and breathability, allowing you to stay cooler and dryer. The Vent Thermo-R System interacts with the body’s microclimate, opening to help release heat and moisture build up during your workout. When you’re cooling down and your body heat is reduced, the vents close. dryCell Technology also helps draw sweat away from your skin and keeps you dry and comfortable during exercise. 

The IGNITE 3 PWRCool is now available at all PUMA stores and will retail at RM449.