Press Release: SOFEA RUN COLLABORATES WITH TEN SENSES AND GLUU TO ENHANCE THE EXPERIENCE OF VIRTUAL RUNNERS IN ASEAN.
SOFEA RUN COLLABORATES WITH TEN SENSES AND GLUU TO ENHANCE THE EXPERIENCE OF VIRTUAL RUNNERS IN ASEAN.
19th January 2019
Cyberjaya, Malaysia
ACASIA Communications Sdn Bhd is pleased to announce its collaboration with Ten Senses (M) Sdn Bhd and Gluu Life Pte Ltd to further develop and expand its virtual running app (SOFEA Run) ecosystem.
The strategic partnership signing ceremony happens in Tamarind Square, Cyberjaya, Malaysia on 19th January 2019 in conjunction with The Twincity Marathon 2019. SOFEA Run is the official virtual run app for this marathon event. Present during the ceremony was Mr M Satya Riayatsyah Syafruddin (Chief Executive Officer of ACASIA Communications Sdn Bhd), Mr Mohd Bukhari Ismail (Managing Director of Ten Senses (M) Sdn Bhd) and Mrs Lin Shu Fen (Co-Founder of Gluu Life Pte Ltd).
In line with ACASIA’s aspiration to be the ASEAN Digital Lifestyle Enabler, the collaboration has showcased SOFEA Run’s capabilities where the runners are able to virtually participate a run event. While the physical race has its limitations, SOFEA Run platform allows runners to participate in the same race and acquire the same medal and finisher t-shirt as of the physical event. Virtual runners could run anywhere and anytime within the designated period, and submit their running record through the app.
Mr Mohd Bukhari Ismail shared “We are proud to be part of this collaboration. We are able to reach more runners in Twincity Marathon 2019 and we are looking forward for more ASEAN participation in the future. Align with SOFEA Run’s focus, we are able to share running awareness throughout ASEAN.”
More from it, SOFEA Run will soon launch its loyalty point system where the runners are able to convert their accumulated run mileages into reward points that is convertible for lifestyle purchases within the app. The collaboration with Gluu will allow conversion and usage of SOFEA Run loyalty points to tap into a different lifestyle ecosystem ie. Gluu’s wifi connectivity.
Mrs Lin Shu Fen said, “Gluu is excited to support the SOFEA Run platform and its purpose by allowing the community to tap on Gluu’s WiFi Cloud – a shared connectivity platform that is powered by everyone and accessible to anyone. SOFEA Runners can earn points and convert them to Glits to tap to Gluu rewards. We are very happy to be part of this collaboration where we can engage ASEAN community through Gluu. This also marks Gluu’s introduction to Malaysia so its double the good news!”
Moving forward, SOFEA Run will able to grant all of their downloaders with variety of rewards such as SOFEA Run limited edition premium item, running wear, wifi sharing connectivity, wearable tech, healthy food, lifestyle needs and many more.
Commenting on the collaboration, Mr M Satya Riayatsyah Syafruddin said, “SOFEA Run is meant to engage communities and to create ASEAN awareness. This collaboration will spin off interesting community engagement activities through digital means and we are hopeful in increasing ASEAN awareness amongst ASEAN community. Watch this space as there will be more releases of SOFEA Run’s fun events and exciting features.”
Cyberjaya, Malaysia
ACASIA Communications Sdn Bhd is pleased to announce its collaboration with Ten Senses (M) Sdn Bhd and Gluu Life Pte Ltd to further develop and expand its virtual running app (SOFEA Run) ecosystem.
The strategic partnership signing ceremony happens in Tamarind Square, Cyberjaya, Malaysia on 19th January 2019 in conjunction with The Twincity Marathon 2019. SOFEA Run is the official virtual run app for this marathon event. Present during the ceremony was Mr M Satya Riayatsyah Syafruddin (Chief Executive Officer of ACASIA Communications Sdn Bhd), Mr Mohd Bukhari Ismail (Managing Director of Ten Senses (M) Sdn Bhd) and Mrs Lin Shu Fen (Co-Founder of Gluu Life Pte Ltd).
In line with ACASIA’s aspiration to be the ASEAN Digital Lifestyle Enabler, the collaboration has showcased SOFEA Run’s capabilities where the runners are able to virtually participate a run event. While the physical race has its limitations, SOFEA Run platform allows runners to participate in the same race and acquire the same medal and finisher t-shirt as of the physical event. Virtual runners could run anywhere and anytime within the designated period, and submit their running record through the app.
Mr Mohd Bukhari Ismail shared “We are proud to be part of this collaboration. We are able to reach more runners in Twincity Marathon 2019 and we are looking forward for more ASEAN participation in the future. Align with SOFEA Run’s focus, we are able to share running awareness throughout ASEAN.”
More from it, SOFEA Run will soon launch its loyalty point system where the runners are able to convert their accumulated run mileages into reward points that is convertible for lifestyle purchases within the app. The collaboration with Gluu will allow conversion and usage of SOFEA Run loyalty points to tap into a different lifestyle ecosystem ie. Gluu’s wifi connectivity.
Mrs Lin Shu Fen said, “Gluu is excited to support the SOFEA Run platform and its purpose by allowing the community to tap on Gluu’s WiFi Cloud – a shared connectivity platform that is powered by everyone and accessible to anyone. SOFEA Runners can earn points and convert them to Glits to tap to Gluu rewards. We are very happy to be part of this collaboration where we can engage ASEAN community through Gluu. This also marks Gluu’s introduction to Malaysia so its double the good news!”
Moving forward, SOFEA Run will able to grant all of their downloaders with variety of rewards such as SOFEA Run limited edition premium item, running wear, wifi sharing connectivity, wearable tech, healthy food, lifestyle needs and many more.
Commenting on the collaboration, Mr M Satya Riayatsyah Syafruddin said, “SOFEA Run is meant to engage communities and to create ASEAN awareness. This collaboration will spin off interesting community engagement activities through digital means and we are hopeful in increasing ASEAN awareness amongst ASEAN community. Watch this space as there will be more releases of SOFEA Run’s fun events and exciting features.”
So this running app is good in a sense that you can claim rewards. :)
ReplyDeleteExactly!
Delete😀
For this virtual running, the runners still need to run physically on their own, right? Not an avatar running on the hp screen.
ReplyDeleteYes. Must physically run and have app to track the run as proof too
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