PUMA Releases A Future Icon With The New PUMA Blaze

Kuala Lumpur, January 2015 – Global Sports Brand PUMA re-introduces the edited Blaze – a new lifestyle silhouette that blends years of sporting heritage with modern construction for a sleeker, street-ready style made for the urbanites of today.

Inspired by and reflective of the Blaze of Glory story, an archival model that hit the ground running back in the 90’s, fully harnessed with PUMA’s trademark Trinomic technology and material play of plush and plastic. Now re-imagined, the new Blaze has evolved towards the future as one of PUMA’s star silhouettes.

Edited with a contemporary feel, elements that come through include a stronger with a cleaner vamp construction, streamlined eye-stays, light upper materials with excellent ventilation and bold branding. Other elements give a throwback to the original style, from the heel loop to the well-

cushioned and comfortable Trinomic outsoles.

The PUMA Blaze will be available 16 January onwards at PUMA retail stores.