Press Release: MPI Generali Aims To Reduce Environmental Impact With Project Good Deeds

  • CSR initiative collects pre-loved sports shoes and tees to reduce solid waste impact on environment
  • Aimed at encouraging recycling among MPI Generali Run participants
  • Five collections will be made for the Orang Asli community

Kuala Lumpur – MPI Generali Insurans Berhad continues to promote environmental sustainability with the return of Project Good Deeds, the annual CSR initiative that complements MPI Generali Run.

Debuted as Project Good Deeds Shoes in MPI Generali Run 2014, the CSR initiative seeks to reduce the impact of solid waste on the environment by recycling still wearable shoes and tees from the Run’s participants.

To maintain their performance and avoid injuries, runners are advised to replace their running shoes frequently – usually after the shoes have been run in for 800 kilometres. However, the shoes can still serve for other purposes like walking.

Project Good Deeds will donate the collected shoes and tees to the indigenous Orang Asli communities, 70% of which still live in poverty.

Project Good Deeds started collecting run tees in its second year. Project Leader Jayne Liew commented: “Every year billions of tonnes of solid waste like clothing end up in landfills, impacting the environment, and the figure continues to rise. Our project promotes environmental sustainability by collecting pre-loved shoes and tees from runners and donating them to the Orang Asli communities. We call upon our runners to take this opportunity to help support our project while they get healthier together.”

There will be five Project Good Deeds collection:
From Project Good Deeds 2015

  • Graduation Run 10 December 2016 at Sri Hartamas large playground
  • Race Entry Pack collection from 5 to 7 January 2017 at Sports Hub, Lot 10
  • Race day itself 8 January 2017

To date, Project Good Deeds has donated 723 pairs of sports shoes and 2,772 pieces of T-shirts to 10 kampungs, namely Kampung Orang Asli Bakok, Kampung Orang Asli Bukit Damar, Kampung Orang Asli Bukit Jenuk, Kampung Orang Asli Sungai Lalang, Kampung Orang Asli Sungai Mai, Kampung Orang Asli Ulu Yam, Kampung Orang Ali Air Terentang, Kampung Orang Asli Bukit Baja, Kampung Orang Asli Tanjung Rampai and Kampung Orang Asli Ulu Tual Pos Sinderut.

This time round, Project Good Deeds will benefit Kampung Orang Asli Bakar Leleh Bumbum, Pulau Carey, Selangor; Kampung Orang Asli Pulau Carey, Selangor; Kampung Orang Asli Batu Semenyih, Selangor; and Kampung Orang Asli Petai Gua Musang, Kelantan.

Please visit for more details.


  1. Kudos to their Project Good Deeds to care for others. They really benefited so many people.

    1. It sure is a good deed, right Anay?

      And maybe I should start moderating comments now ;)

    2. Yes very good idea. I almost wanted to moderate my blog comments too! They have nothing better to do!

  2. Great sharing for a good cause, Lina! xoxo

  3. Any Christmas plans lina?


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